Quality vs. Taste: The Ice Cream Story

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No ice cream was consumed during the writing of this story, and consuming ice cream of any kind is NOT recommended. If you want something sweet, eat fruit.

One Saturday afternoon my friend and I were walking down the pedestrian-only section of the main shopping district downtown. My friend looked to the left and saw a Mr. Softie vendor selling swirls of soft ice cream in three different colors, with sprinkles of various kinds available at additional cost. “Oooh! Mr. Softie!” he cried, and started toward the stand. “Wait!” I said. “Do you have any idea what’s in that stuff? It’s just air and chemicals and artificial sweeteners and artificial flavors and artificial colors. The only real thing about it is the very real damage you do to yourself when you put that poison in your body.” “I know,” he said. “It’s crap, and it’s really bad for me, but I love it anyway.” And off he went. 

Waiting for him amid crowds of shoppers, I began looking around. On the opposite side of the street to the Mr. Softie stand was a Waldorf-Ritz Gourmet Ice Cream shop. The best, most expensive, and most delicious ice cream in the world! Without hesitating I walked through the ornate double doors, already salivating as I imagined a scrumptious bowl of Waldorf-Ritz Rocky Road. The moment I passed through the doors, lights began flashing, celebratory music began playing, and confetti began falling from the ceiling. The store manager rushed straight up to me, smiled happily, and said, “Congratulations, sir! You are the one millionth customer to walk through those doors!” He took me by the arm and led me to a special roped-off table that had been prepared for the occasion. “Please have a seat here, sir,” he said. Then he called to his employees, “Bring out the Prize Ice Cream!” In a kind of procession, the entire staff escorted the master ice cream chef to me as he carried, on a silver tray, a large bowl of ice cream. “There you are, sir!” said the manager. “Three scoops of our unbelievably delicious pistachio ice cream, free of charge, with our compliments. I know you will enjoy it.”

I looked at the ice cream, and then at the circle of happy employees waiting to see me take my first spoonful, and then at the manager. “I really appreciate this,” I said, “but I’m sorry to say that I don’t like pistachio ice cream.” The manager looked shocked, but then smiled. “I think you misunderstand, sir,” he said. “This ice cream is handmade in small batches by our master ice cream chef. All the ingredients are 100% natural, organic, and completely free of any artificial additives or colorings of any kind whatsoever. The cream comes from cows raised in luxury dairy farms where they are treated like movie stars. Nowhere in the entire world will you find ice cream even half as good as Waldorf-Ritz Gourmet Ice Cream!”

“I know that your ice cream is the best in the world,” I sighed. “But I don’t like pistachio ice cream!”

The moral of this sad tale, of course, is that judgments of quality are different from judgments of taste. I may love Mr. Softie ice cream, or I may love a corny movie or a trashy piece of pop music, even though I know that if I judge their quality, they all fail the test. On the other hand, I may admit that Waldorf-Ritz Pistachio ice cream or the novels of James Joyce or the ballets of Igor Stravinsky are all superb examples of ice cream, fiction, and dance, while still not enjoying any of them. In the words of the great American film critic, Roger Ebert, “Does it make a movie ‘good’ because you ‘like’ it? No, it doesn’t, and I have liked a lot of bad movies.” We can put this another way: no one can tell you that your judgments of taste are wrong. No one can say, “You are wrong to dislike pistachio ice cream!” But if someone who knows more than you do about literature and ballet says, “You are wrong to claim that the novels of James Joyce or the ballets of Igor Stravinsky are crap,” he just may be correct.

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